When we launched The Ron Burgundy Podcast with Will Ferrell four years ago, we gave him a really big gross radio point push across broadcast radio. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Not great. Movies. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. All Rights Reserved, By submitting your email, you agree to our. Its been cool. We predicted it to some extent, we felt that it was coming in 2018 or 2019, but that certainly helped. Really, really terrible. You mentioned that you had experimented with subscriptions. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never . One was just investment. UK News Published: Mar 1, 2023. Ron explained: Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Join Americas favorite Anchorman, continuing to delight audiences with the comical musings of Ron Burgundy and leave them wanting more! All I say to them is, This is no longer an experimental bucket of marketing. How did the NFT thing go? They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. Go make good decisions and follow Decoder on TikTok. You got it. If there are principles that I try to remember once a week or so, its probably those three. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! The BD team is livid. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. Everyone else in this room is like, We have to make TikToks because that is the future of all podcast marketing. Sorry, Im making TikToks. The toothbrushes were great. We're all in a glass case of emotion. We all get it by now, painfully. We make TikToks too, by the way. All of the distribution points that we distribute to today through RSS feeds are equal to us in terms of the money we make, because thats just how RSS feeds work. Just before we started, I was looking at your website. Anderson .Paak agrees to do the podcast. We are interested in video. Its called Hot Pod, written by our very own Ariel Shapiro. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . There is a product lead; Uta Knablein is our chief product officer. LOTS of podcasts have ads okay? This is what the audience wants. Terrestrial radio distribution is a thing that were all very familiar with. Theres no ulterior motive or different goal. We tried it. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Thats our conference for the podcast industry. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Youre still getting the full ad load. There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Are you feeling the pinch of the ad downturn? People were shouting questions at me as I walked through the halls. You brought up SEO. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. No, not really. For sure, we deserve and need it. It is possible to that extent, but its hard to convert to a new platform. It often is. Its always collaborative with their approval. There was a moment on YouTube, around 2010 or something, where we all realized the same thing. I dont know that well have a big reveal. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Its an audio medium. I struggle to see something broken with this. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. Anybody in the room, and most of us do work in podcasting, know that number is harder and harder to get every day. WARNING: This episode was haunted by a ghost. Huge exclusives, Spotify got whatever out of it, we dont know how Joe Rogan feels about it. Our job was really simple. We all did it. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. I have a card here that says NFTs on it. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! See omnystudio.com/listener for privacy information. Who wants to be able to try stuff a lot, make a few mistakes, get it righter and righter, and then hit something big or two or three things. Be a startup, or is it something that you did? This is very unique. So we launched a company together. Yeah. Barlow is a writer and producer on the show as well as. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Youre saying we have to innovate and push back in it, but its still just promo codes. We'll listen to and reviewhttps://www.iheart.com/podcast/the-ron-burgundy-podcast-30270227/Top 10 Women featuring the incomparable RuPauland Christmas Memories podcasts Updated Date: Feb 24, 2023 Thats important, because I think they want to do the right thing by the medium. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Paid marketing is still helpful, but like 95 percent of that is Facebook marketing for a specific show if it wants to hit a very specific demographic. Wheres the tension there? We need certain things to calm down and other things to end. It said, Lets do mega deals. That could be worth it, if a creator is that good, you may want to pay that. They had seven or eight podcasts that they were making. Hopefully the truth will be revealed during the first season of the newly announced The Ron Burgundy Podcast. Its why we widely distribute. And Im actually saying they should also buy broadcast radio, and Im not in the multi-platform group. I think weve said this publicly. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. You could also say that you have a division that might be declining and a division that might be growing at a faster rate. Google and YouTube are awesome. "SmartLess" with Jason Bateman, Sean Hayes, & Will Arnett is a podcast that connects and unites people from all walks of life to learn about shared experiences through thoughtful dialogue and organic hilarity. Its why those guys initially were the first people to jump into podcasting, because the only kind of marketer that doesnt need your data is a direct response marketer. To put it simply, we have a platform. No credit card needed. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. How do you make sure they get attention? Our marketing people are here, youre very good. My point in answering this way is that he uses this company, to some extent, to find new comedic talent that is the long tail youre talking about. I understand where we sit in the pecking order in terms of cume. And by the way, its not slowing down. Our downloads were 412 million downloads in January, and that was up 12 percent from the month prior. Its because of the venture capital money. Ive just really struggled to understand why you would do that. So he had a similar trajectory, and hes a wonderful guy. Thats interesting. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. I think its real. If you can never get enough true crime Congratulations, youve found your people. You get to market all these shows with your massive terrestrial network and your now massive podcast network. When you pay for a subscription on most platforms, and you receive a podcast that somebody else is piping into that platform through an RSS feed, nothing has changed about it. I think its the single thing I am most proud of at the iHeart Podcast Network. See omnystudio.com/listener for privacy information. Humans have a predilection for overcomplicating things. Walk us through what that actually means. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. In this one, I couldnt identify the problem that it was solving, and therefore I think the industry tripped up on it. Sometimes they just shuffle it to create change. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. We spun it out as its own company, Stuff Media, and very shortly thereafter we realized we needed two or three things to grow a lot faster and get a lot bigger. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? One is really good companion content to a lot of the shows theyre making for Netflix. Is there any tension there at all? You came to it through an acquisition. Gmails client-side encryption is now available to more businesses, Whoops! The medium. How have you arranged iHeart Digital? In each episode, Georg.Show More Introducing: Season 3 of StraightioLab 02:55 | Sep 2nd More RECOMMEND 8) Peter McIndoe and Tim Heidecker I just get a little bit defensive or protective about the other 3,000 shows. Itd be like being able to walk away with your channel. So of course I asked Conal about that and lots more. Its actually a lot of different things. We ended the day by recording our first-ever live Decoder with Conal Byrne, CEO of iHeartMedias digital audio group. There is no moment where theyre surprised a month or two later that such-and-such advertiser has been underwriting their entire slate and they hate that brand, or something like that. Crypto company Gemini is having some trouble with fraud. I have to say people are very excited to hear from you today. We have this mantra: Any seller can sell anything any day of the week wherever they live and work.. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Conal Byrne is the CEO of iHeart Digital. Yeah, youre right. The Ron Burgundy Podcast: With Will Ferrell, Carolina Barlow, Peter Dinklage, RuPaul. Add to My Podcasts. We started a company with Will Ferrell called Big Money Players. We were actually working and trying to make change together genuinely. In this podcast, Ferrell discusses his opinions on various topics and shares his thoughts from Ron's point of view. I will test anything. Dynamic ad insertion and geo-targeting made lots of stuff possible. Whats the structure below you to make all this work? I want to start at the beginning. This is very immediately notable when you sit in a room with him and talk to him for 30 seconds. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Were also co-producing a slate of whole new stuff. This is a must-buy bucket of marketing. Both are completely okay and actually really perform well. One hundred and twenty million a month? I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. Conal oversees podcasting at a giant radio company, and his group accounts for a quarter of iHearts revenue, which was $1 billion last quarter alone. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. In my opinion, I dont think we would be where we are as an industry otherwise. The other is the digital audio group. Its not the kind of game that is usual in this industry. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Well, we have over $100 million a year in broadcast radio marketing. I think every CEO has but one tool, and its shuffling the org chart to solve problems. I was like, I dont need you to talk more. ChatGPT will eat us all. So if you could just bring back the old format that would be great. We have an app of our own. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Theyll do it for usually one of two reasons. With podcasts, youre talking about promo codes at the ends of the ads, right? I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Its incredibly collaborative. It used to be tried and true, my go-to tool, and now it isnt., Audio all-up is a third of all the media we consume.. Ninety-five percent. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. In Chicago, I sat in front of OMD. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. I just keep hearing the trailers and it sounds godawful. I think the first five or six years of the podcast industry can honestly take credit for several companies that are around today, like Mailchimp, Blue Apron, and probably the mattresses that we all sleep on. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Copyright 2023 Apple Inc. All rights reserved. Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. The Ron Burgundy Podcast. The Man, The Movie, The Podcast! Its worked for them for 10, 15 years. Facebooks interest has grown and waned and grown a bit on podcasts. We tend to think and work sequentially. Is radio the upsell on podcasting for you? The Ron Burgundy Podcast Aug 4, 2022 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. She said, On the podcast, its much looser. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. That is some real Silicon Valley stuff. Sure we are. This episode of The Ron Burgundy Podcast is all about the life and times of a true American icon and famous model, oh and also Brooke Shields. Do you worry that you dont have the same control? You have this relic now, that is a podcast limited series of what this language means to this guy and why he captured it in a podcast. Will Ferrell has started a podcast as the character he played in the movie of the same name. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. If anything, were making that more of a focus and paying more attention to it in the last two or three months. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Some of this is obvious. We take this for granted as creators, as publishers, and as networks. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Its crazy to see your podcast expressed as a series of note cards by the way its very humbling. Hello, my friend. Fair enough. You have a distribution model that is free. Theres this adage for anybody that has worked in video. I think Im being conservative with how much of their time is spent on, How do I deploy billions of impressions of house ads a month?. One way to do that is to create different operating segments in your company so you can talk more about how well youre doing inside certain divisions and businesses as opposed to it all getting lumped together into one big overall set of numbers. Two really different examples. By the way, 75 percent of that third is broadcast radio. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! It has made conversations with creators really simple, because you can rest assured that at some point in the conversation they will ask, How are we going to distribute? Lets hang with Will Ferrell for a second. A million monthly downloads or more is a ton. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. He used his podcast as a way to capture that language and report on how a language dies off the face of the earth, never to come back. He was a great guest, super game to answer the questions, especially in front of a live audience. StraightioLab is an intellectual podcast where smart comedians George Civeris and Sam Taggart unpack the rich, multi-colored tapestry of straight culture. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. His last remarks drew laughter and claps from co-workers. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Is that part of your business affairs team, just selling the IP out? People trust podcast content more than they trust what they see on social media by like 60 percent more. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . No, for real. The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . Thats my only fear with video. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Are they yours if theyre subscribed in Spotify? Its a massive amount of the stuff we take in and that we call the media. After finally learning what a podcast is, Ron Burgundy legendary news anchor and esteemed podcaster is back for season three of " The Ron Burgundy Podcast !" This iHeartRadio original podcast is sure to bring the laughs as everyone's favorite 70s news anchor continues to sharpen his podcasting skills. iHeart has 1,300 salespeople in all 50 states across 160 or so markets as weve divided up the country. That got its own set of executive producers out of LA who shepherd the NextUp program. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. Why did you want to sell to iHeart? I think our marketing team spends literally 95 percent of their time thinking about how to deploy what wed call house ads, and then maybe 5 percent of their time on paid marketing. Yeah. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. How do you make sure they sustain? Ron DeSantis with the nickname "DeSanctimonious" ahead of a likely battle for the 2024 Republican presidential nomination. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . Over the last 10 years, I think it has been a question of them figuring out what they are as a platform and what the next chapter for them should be, whether its the metaverse or just doubling down on making newsfeed better. Folks trusting social media less, influencers having less success on social media because of that, and therefore marketers being like, I dont know what to do with this. God DAMN that Ron Burgundy podcast sounds awful. The truth is, audio all-up is a third of all the media we consume. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . We also have a digital marketing team, I forgot that in the org chart. It didnt go well for him either. It was the only time Ive ever gotten a call from somebody. Episode One of "The Ron Burgundy Podcast" talks about one of the most popular genres of podcasts: True Crime. Were in total control there. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. Bob Pittman can buy Stuff Media and say, You know what? In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. One is called the multi-platform group. Its probably cheaper to buy those shows, it might be cheaper to produce those shows. We do talk to them. The Ron Burgundy Podcast Season One Trailer. The marketing team is like, What are you doing?, Yeah. Maybe it has something to do with the tools of targeting getting harder, so people are just cycling back to, Humans, tell my story on the platforms where you make stuff. Podcasting, in particular, benefits from this. I really just keep going back to this notion that its perfect the way it is. Last year, Verge alumni and Bloomberg reporter Ashley Carman reported that iHeart worked with a firm called Jun Group to essentially buy podcast downloads through video games. That definitely helps, so we jumped in. Aren't. Real. via Podcasts. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. Do you convert people to Apple Podcast or to Spotify? I dont predict what we might get. I just need answers.. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. One San Diego legend joins another for the definitive interview with the San Diego Chicken. I want to come to exclusives and to consolidation. Hes going to start this journey now of trying to get into college. Last year when we were all in this room, we could not stop talking about Spotify. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college.