All your favorite SONIC flavors are now available as hard beverage! All Rights Reserved. Between my husband and I we are hard pressed to find a hard seltzer at least one of us wont drink. We each tried these and unfortunately promptly threw the whole pack away. Its been insane.. This beverage category continues to grow with predictions putting the hard seltzer market at $11 billion by 2027, he says. The aftertaste of this one has a distinctive SweeTARTS edge to it that's not unpleasant. We talked to them, to see if they want to partner with us, and theyre like Why dont you just license the brand and go?. As the consumer profile of seltzer drinkers continues to expand, so do the occasions for drinking a SONIC Hard Seltzer. Cherry Limeade Sonic Seltzer is a genuinely bold soda experience! Once you join, you'll be able to save & share your favorite deals, rate posts and recipes and add items to your HipList and Cookbook! (The firm is not involved in COOPs sales, marketing, or external partnerships, including the one with Sonic.) Were proud to provide this support to the SONIC Hard Seltzer team as they build their brand and bottom line and continue their expansion across the country.. Will & Wiley debuted in early 2020, and grabbed up around 8 percent of Oklahomas hard seltzer market in its opening weeks, according to Mossman. Ardagh Metal Packaging (AMP) is delighted to announce it has acquired a majority share in innovative digital can printers NOMOQ, in a move that extends AMPs industry-leading support of ne Ardagh Metal Packaging S.A. (NYSE: AMBP) announces that its board of directors has approved a first quarter cash dividend of $0.10 per ordinary share. 21 New States Welcome SONIC Hard Seltzer. Sonic Hard Seltzer will be available at select retailers across Alabama, Arizona, Arkansas, Colorado, Connecticut, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Massachusetts, Michigan, Mississippi, Missouri, Montana, Nebraska, Nevada, New Mexico, North Carolina, Ohio, Oklahoma, Tennessee, Texas, Virginia and West Virginia Rather, it tastes like a watered-down version of cheap pink lemonade, which is not a bad thing at all. Because the brand had made it to retailers just before the coronavirus made it to Oklahoma, he was able to monitor scan data to see how the various Will & Wiley offerings were performing off-premise, which, if you recall those chaotic early days when the -demic was still epi-, was the only place anyone was buying. When typing in this field, a list of search results will appear and be automatically updated as you type. No cherry taste to the cherry limeade, so disappointing. OKLAHOMA CITY, Feb. 3, 2022 /PRNewswire/ -- SONIC Hard Seltzer, a rising fan-favorite, announced the continued expansion of its eight hard seltzer offerings into new . The closest positive comparison we can make to this is the San Pellegrino citrus sodas, but that's honestly a real stretch. Guava is often a mysterious flavor in many products, but its distinct and unique taste can be hard to define. ARKANSAS, USA SONIC Drive-in is jumping on the hard seltzer craze and you can now enjoy the restaurant's famous flavored drinks in alcohol form . You asked and we delivered: SONIC Hard Seltzer is now available across nearly half the country! | 2400 Dallas Parkway, Suite 500 Plano, TX 75093 | Phone: College Football Season Ticket Pricing Analysis, Athletics, LEARFIELD Ink Multi-Year Contract Extension with iHeartMedia Minneapolis, Jacksons Expands Official Trading Card Promotion with Boise State Athletics, Harris Teeter and LEARFIELD to Assist in Fighting Hunger at the Feb. 25 Mens Basketball Game, LEARFIELD and SIDEARM Sports Executive Jeff Rubin to receive Keith Jackson Eternal Flame Award; Basketball analyst Debbie Antonelli selected Jake Wade Award winner. But times have changed, and these days, for a regional craft brewery, its as good a place as any to stack your chips. They were terrible imo. Were thrilled to partner with the Big 12 Conference, said COOP Beverage Works President Sean Mossman. Sonic Cherry Limeade Seltzer stands out from the crowd, boasting an intense and unmistakable fake cherry flavor. It did make sense, at first. If there's any guava flavor in this seltzer, we certainly couldn't detect it, and we wouldn't really know what to look for anyway. Find Sonic Hard Seltzer near you! Together he and Mossman hashed out the structure of the licensing arrangement. Couple this with our craft beer tradition of manufacturing quality and excellence and youve got a winning combination for a leading hard seltzer entry that is shaking up the category and driving extraordinary growth.. Weve worked for the last year-plus on executing 198 new distribution agreements in 25 states, he says. As the Official Hard Seltzer of the Big 12, SONIC Hard Seltzer will have category exclusivity and use of Conference and Championship marks at the retail level, along with social and digital engagement on the official Big 12 Conference channels and receive exposure in conjunction with the Dr Pepper Big 12 Football Championship; Phillips 66 Big 12 Mens Basketball Championship; and Phillips 66 Big 12 Baseball Championship. If you're a fan of Crystal Light, Mio, or similar flavored water products, you'll probably enjoy this, as it's a dead ringer for Crystal Light Raspberry Lemonade. In terms of the tactical execution of getting the Sonic hard seltzer from its tanks to store shelves, though, the brewer treats its licensed liquid pretty much identically to the rest of its offerings. Your email address will not be published. Required fields are marked *. Moreover, this version is tastefully milder than regular Lemonade seltzer meaning no unpleasant sourness here! SONIC Hard Beverages products are not available for purchase at SONIC Drive-In locations. SONIC Hard Seltzer is not available for purchase at SONIC Drive-In locations. Order up! No way. Sour fake orange dominates this seltzer, with pineapple playing a supporting role. The latest product offering takes inspiration from SONIC Drive-In signature beverage flavorswith a hard seltzer twist. But given the turmoil in the restaurant industry over the course of the past couple years, big hospitality brands with household names are thirstier than ever for opportunities to monetize their intellectual property and diversify their revenue streams. Join our large community of insiders - it's totally free! From the chains perspective, hard seltzer was an intriguing new vessel for its familiar flavors, one that could carry the brand onto supermarket shelves and into off-premise drinking occasions that even the cheesiest of footlong chili cheese dogs would have trouble reaching. But while there are pitfalls a-plenty, the upside is transformative: a high-margin, shelf-stable brand extension from Americas heartland hamburger heavyweight plugged into the flavored malt beverage sales machine that is the modern American supermarket. Limeade excels because it delivers a multifaceted lime experience, offering reasonably convincing facsimiles of the flavors of lime juice and lime zest. (If you sense in the moniker a vague echo of Bartles & Jaymes, a before-its-time wine cooler marketed with before-its-time whimsy in the 80s, Mossman would be delighted to hear it: The nod was intentional.). (Well, MOST of them. Well, were on hand to help you with all the appropriate festive greetings. Yosemite National Parks first major rockfall of the year comes from El Capitan watch it in the dramatic video. Sonics lineup consists of eight flavors and is currently available across seven states throughout America! Because Sonic hard seltzer is sold in third-party retailers, not the chain's 3,500 locations nationwide, getting the look and feel just right is paramount to the partnership. To learn more about SONIC Hard Seltzer and where to purchase product, visit sonichardseltzer.com. Offering less tartness than other options, it evoked subtle similarities to soda beverages like 7UP. To find SONIC Hard Seltzer near you, visit https://sonichardseltzer.com/locator/ or learn more at @sonichardseltzer on Instagram. Nearly 5,000 student-athletes from across the United States and around the World compete annually under the Big 12 banner. We had high hopes for the Ocean Water seltzer going into this taste test, but sadly it was one of the least impressive flavors in the lineup. Not only is it delicious, but it doesn't taste like any other hard seltzer we've tried. Their version is a refreshing twist on the melon seltzer formula because its taste isn't dominated by watermelon. SONIC Hard Seltzer is currently available in eight flavor offerings and provides a modern and craveable take on classic SONIC flavors. Ultimately, whether these are worth seeking out in the crowded hard seltzer market comes down to taste, so it's time to start cracking some cans. That sounds kind of unsexy, but your brand is one of your strongest assets, and you have to be really, really diligent about managing that and putting in the right places and treating it the right way, being consistent, he tells VinePair. Testers found its coconutty notes, along with sour citric acid flavors plus hints of saltiness, unsatisfying compared to other offerings like Cherry Limeade. Over a half century later, Sonic Drive-In has expanded to a total of 3,549 locations across the United States. If faced with the challenge of describing guava flavors on the spot, it may prove difficult due to a lack of experience or familiarity. However, the reason for the change in name stemmed from a copyright conflict. SONIC Drive-In has licensed its iconic name to COOP Ale Works to create a family of hard beverage products that includes SONIC Hard Seltzer, SONIC Hard Southern Sweet Tea and SONIC Hard Slush. Sonic has got the middle of America, and theyve had a grip on it for years, says Donn Bichsel, the founder of 3 Tier Beverages, an independent beverage-alcohol consultancy that provides data analytics for COOP. Why does lime get to taste like actual limes while lemon only tastes like sour? Watermelon is definitely hanging out in the background, but it's not dominating your palate as you drink this. Were building an enterprise separately, built around Sonic and any additional innovations that well bring on, he says. Quickly, a leader emerged among the four flavors: cherry limeade. Christmas came early for Sean Mossman two Decembers ago, and it came in the form of a phone call from Americas Drive-In. The president at Oklahoma Citys COOP Ale Works was headed into the holiday in relatively high spirits, having navigated the pandemics opening nine months with a successfully launched hard seltzer line and more new flavors on the horizon. Sleek cans. Produced by COOP Ale Works in Oklahoma City, the line includes eight seltzers, three frozen offerings, and one hard sweet tea (though they arent offered at any of the chains restaurant locations). At first glance, everything about Sonic Hard Seltzer is what we've come to expect from this beverage category, from the ingredients to the nutrition to the slim white can. As one of the chain's signature items, this flavor features prominently in Sonic Seltzer's marketing materials. They werent horrible, just not amazing. It is both sweeter and more sour than its brethren, with an assertiveness that may prove divisive. "Following the initial excitement for SONIC Hard Seltzer, we have accelerated product availability for customers who are brand fans or excited to try it for the first time," says Sean Mossman, President of COOP Ale Works, makers of SONIC Hard Seltzer. When looking for this fruity essence among different items such as seltzer beverages, one may find that they cannot detect any hints within them despite claims from manufacturers demonstrating how elusive. COOP Beverage Works is a wholly owned subsidiary of Oklahoma City-based craft brewery COOP Ale Works.